Sarita Pardo

Sarita Pardo 
Head of Producer Relations and Marketing 

Responsibilities: Manages branding, social media, events, customer engagement, public relations, content creation, and advertising campaigns. 

Sarita is the creative force driving our brand’s story. From managing our social media presence to crafting unforgettable events and campaigns, she connects La Finca to the coffee community with bold ideas and a vibrant energy.